It's been 10 years since I've seen a white paper. Lots of things have since changed, but the premise still holds true. I thought I'd share with you to get your feedback... 10 years later.
At the time I was hoping to inspire change as the marketing dynamic was evolving. Perhaps I'll revisit it, make some edits, and try once again to create a "futuristic" idealism that I can, in 10 years, revisit again.
This time around, I think we'll incorporate the importance of relationships, the give-to-give methodology (thank you @Jill_Rowley) and begin to think about why having a vision, being passionate, ego free and helping others will make you far more successful than just focusing on making money... focus on the other things and everything else will fall into place.
Would, as always, love feedback and thoughts.
You can find the article here: http://www.linkedin.com/in/atwoodmichael/ it's the "Holistic Marketing" document.
any of various systems of thought in which the objects of knowledge are held to be in some way dependent on the activity of mind.